10:10 and the politics of climate change


On September 1, Franny Armstrong launched a new climate change campaign in the U.K. called "10:10", which aims at committing individuals, organizations and businesses to a 10% reduction in carbon dioxide emissions by the end of 2010. The focus of this campaign is to get individuals to make personal choices about the environment, rather than being forced by government demands. Read more about this campaign in openDemocracy.